Marketing is a very frustrating long term educational effort with some new and clueless clients. The other day I gave an estimate to a manufacturer for 20 images of their facilities.
Him-"how many do I get to pick from?". Me-"twenty". "No shit" he says "the other guy is going to shoot 700 (!) in half a day and let me pick 100". I say-"With all due respect, he doesn't know what he is doing. There are not anywhere close to 700 or even 100 good images of this building. He is talking snapshots. There are however about 20 good views that will show your facilities off really well and will make you website look really professional. It will take about a long day and the images will be perfect for your marketing purposes."
He picked the other guy.
I can't wait to see the updated website.
Him-"how many do I get to pick from?". Me-"twenty". "No shit" he says "the other guy is going to shoot 700 (!) in half a day and let me pick 100". I say-"With all due respect, he doesn't know what he is doing. There are not anywhere close to 700 or even 100 good images of this building. He is talking snapshots. There are however about 20 good views that will show your facilities off really well and will make you website look really professional. It will take about a long day and the images will be perfect for your marketing purposes."
He picked the other guy.
I can't wait to see the updated website.
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People who don't take the time to understand the nature of the beast tend to end up getting bitten square on the ass by it. I wonder what the client's satisfaction level will be...
ReplyDeleteHe may be happy with it. Who knows? I will probably never hear what ends up happening, but may see the "highlights" of the 700 shots on his website.
ReplyDeleteFWIW, I know I could have handled it better, but the 700 number really through me for a loop. I also knew at that moment that there was such a huge gap between the estimates of the other photographer and me that there was no way in hell I was going to do it. I had to make my point and walk away-maybe a negative experience like this will bring him my way next time.
ReplyDeleteIf he considers a half day 4 hours then he's taking a photo every 20 seconds! I hope he's not planning on doing any long exposures! He'll be runnin' and gunnin' at ISO 3200! LOL!
ReplyDelete