Beyond the Beauty Shot
A thoughtful article by Susan Szenasy in Metropolis Magazine about the inherent problem of judging design competitions based on (our) "pretty pictures".
My main thought......she is absolutely right, though because of budget and time constraints this will never change, and......don't get your knickers in a twist.......for us (APs that is)....... its not our problem. We are just servicing our clients wishes.
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